Branding & Design

Before digital marketing and growth, I started as a graphic designer, building a brand and messaging.

Brand Guidelines

One of my first projects was to build the Fuel Cycle brand. The full brand guidelines contained 40 pages covering brand messaging, company vision and mission, color, typography, tone, and identity system.

Screenshots of a fuel cycle brand guidelines document showing logo violations, gradient styles, logotype details, and clear space instructions.
Cover page of a guide titled '2019 Brand Guidelines' with a black and gray textured background and a banner labeled 'FUEL CYCLE' in purple and orange.

Sales Deck

Created sales deck template and company wide templates for internal decks.

A presentation slide deck about Fuel Cycle exchange technology, featuring slides on product overview, process steps, industry leader logos, research platform details, and client benefits.
A multi-slide presentation display covering fuel cycle market research, global panels, industry logos, and team member introductions, with visual charts, graphs, and infographic elements.

Marketing Resources

Six slides from a presentation about social listening to enhance community engagement, featuring text, graphics, and images of people working on laptops.

Reports

Infographics

An infographic titled 'User Experience: Past, Present & Future' that discusses the history and evolution of UX design, including data on the growth of UX professionals, technological advancements, and key milestones from 1950 BC to 2050 AD. The infographic features colorful graphics, charts, and sections explaining the development of human-centered design.
Collection of four marketing infographics on fuel cycle and analytics platforms. Each features a laptop screen with data visuals, titles, and detailed descriptions, with purple, pink, and blue backgrounds.

Product Sheets

Production Design (at Belkin International)

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