Social Media Marketing

A chart displaying countdowns to an event with a purple background. On the left, five boxes list countdowns: 24 hours, 2 days, 5 days, 7 days, and 10 days, each with event details. On the right, four boxes show countdowns of 2, 5, 7, and 10 days with similar event information, and one box with a 'Solve Today's Most Challenging Research Questions' prompt.

My take on organic social media is always to keep the brand visible, grow engagement, and support larger campaigns through intentional posting to prevent fatigue.

Arrow pointing right
Four digital event banners for FC Connect, featuring speakers Darleen Franklin, Mitch Markel and Natalie Lupiani Benson, Michael Beebe, with registration buttons, dates, and topics related to consumer insights, AI research, and corporate strategy.

Goal: 

  • Grow organic reach and engagement across all social platforms by increasing brand credibility within the B2B and enterprise space

  • Improve follower growth and post performance without paid promotion

  • Maintain consistent posting schedule aligned with audience behavior for different platforms

Content Strategy: 

  • Weekly themed content series

  • Employee / speaker spotlights

  • Educational booklets and downloadable resources

  • Event announcements and countdown campaigns

  • Holiday and industry event posts

  • Real-time posts during conferences and live sessions

All posts were scheduled based on performance data and adjusted to improve reach and engagement.

A collage of various social media posts about Fuel Cycle, including topics on mobile experience, African American freedom, digital summits, market research, GRITRankings, social listening, and customer success strategies.

Execution:

  • Optimized posting times based on analytics and platform behavior

  • Monitored engagement metrics to refine content strategy

  • Coordinated social media messaging with PPC campaigns, email marketing, and event promotions Maintained consistent brand voice across all channels

Results

  • Grew LinkedIn followers by 38% YoY

  • Increased average post engagement on LinkedIn by 50%, Instagram by 42% through optimized posting schedule and content themes

  • Supported marketing campaigns that contributed to event registrations and lead generation

  • Built stronger brand presence within the B2B / enterprise marketing space

  • Established consistent posting system that improved visibility and audience retention

Tools Used

  • Native Analytics tools

  • Adobe Creative Suite

Back to Home