Paid Ad Marketing
This PPC campaign was for the promotion of Fuel Cycle’s Consumer Insights Summit called FC Connect that was a national virtual conference featuring industry leaders at Fortune-500 level brands.
Drive event registrations through paid acquisition channels
Target professionals within a Total Addressable Market (TAM) exceeding $1B
Goal
Generate high-intent leads for post-event sales outreach
Maintain strong cost-per-conversion while scaling reach
Strategy
Built and managed PPC campaigns across Google Ads and Meta Ads Manager
Google Ads for high-intent keyword targeting
Display placements for brand awareness and retargeting
Meta Ads for audience segmentation and lookalike targeting
Conversion-optimized landing pages aligned with ad creative
Execution
Multi-channel approach combining search, social, and display advertising to reach active and passive audiences.
Created multiple ad formats including:
• Display banners
• Social ads
• Search ads
• Retargeting ads
Performed A/B testing on:
• Headlines
Creative variations
• CTA buttons
• Audience segments
Targeted:
• Marketing Directors / CMOs
• Market Research professionals
• Brand Managers
• Enterprise and mid-market companies
• Previous event attendees and retargeted visitors
Results
4,000+ event signups
173 Marketing Qualified Leads (MQLs)
Reached a TAM valued at over $1B in potential enterprise clients
Increased conversion rate through iterative ad testing and audience refinement
Successfully generated leads for post-event sales pipeline
Tools Used
Google Ads
Meta Ads Manager
Google Analytics
Wordpress / Elementor
Adobe Creative Suite